• April 13, 2021

  • 16.30pm – 17.30pm


Problems sometimes can give rise to innovative solutions and new business growth opportunities for organizations. High-performing companies, are the ones that have mastered the process and method of designing and creating innovative solutions repeatedly.

However, in this fast-changing business environment to design a new and functional solution or product is not as easy as it seems, and it is usually where companies stumble. Most companies design solution and products based on past data which doesn’t actually tell what the users really need or make risky bets based on instinct rather than experimental evidence.

One of the most effective problem-solving method that is adopted by many global organizations, is known as the Design Thinking. It plays a central role in innovation and process improvements for organisations such as GE, Google, IBM, and Nestle. The problem-solving framework encourages people to explore alternative and creative design options that are entirely new and at the same time focuses on the actual needs of the users to avoid designing something that is redundant.


In this 1-hour Design Thinking training, we will explore the use of Design Thinking to introduce more innovative, customer-centric, and agile thinking into your organisations. You will learn about:

  • The concept and benefits of Design Thinking
  • The 5-step process of Design Thinking
  • How to apply Design Thinking in a real business environment


This course is aimed at individuals who are interested to understand the key principles of Design Thinking:

  • Product manager
  • Marketing manager
  • Innovative and growth consultant
  • Product head
  • C-suite executives


  • 45 minutes webinar
  • 10-15 minutes Q&A



Jan-Willem Middelburg, Author of the EBDA

Jan-Willem authored and co-authored numerous books, including Serious Gaming (2013), the Service Automation Framework (2017) and recently the Enterprise Big Data Framework (2018). A pioneer and advocate for professionalisation in Automation and Big Data, he is a frequent keynote speaker and moderator at universities and technology conferences around the world.

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