Course Overview
The Data Literacy Fundamentals e-learning course offers a clear, practical introduction to working confidently with data. Designed for learners at any level, the program builds essential skills step by step through short lessons, interactive activities, guided exercises, and real-world examples.
The course begins with the foundations — data types, structures, and why data quality matters. Learners practice reading charts, dashboards, and reports, developing the ability to interpret information, spot trends, and turn observations into insights. Core analytical skills such as descriptive statistics and grouping techniques are introduced in an accessible, hands-on way.
Beyond analysis, the course highlights the responsibilities that come with using data. Learners explore key principles of data governance, privacy, and ethics, and discover how to manage data responsibly while meeting regulatory and organizational expectations. The program also connects data to decision-making, showing how insights can support problem-solving and strategic objectives.
To support practical application, learners are introduced to widely used tools — from spreadsheets to visualization software — and receive guidance on sourcing and organizing data from internal and external environments. Communication is a central theme throughout the course, with a strong focus on presenting findings clearly and effectively to non-technical audiences.
By the end of this e-learning experience, participants will have built a solid foundation in data literacy, enabling them to navigate data confidently, communicate insights with clarity, and contribute to informed, ethical, and data-driven decisions in their professional roles.
This course provides participants with the knowledge and skills needed to confidently interact with data in various professional contexts, enabling them to make informed, ethical, and impactful decisions.
Enterprise Big Data Framework® is a registered trademark of DASCIN (Data Science Institute). All rights reserved.
Learning Objectives
Completion of the course will equip individuals with the following technical skills:
- Understanding of basic data concepts and terminology, such as data types, data structures, and data quality
- Ability to read and interpret data visualizations and reports
- Familiarity with basic data analysis techniques, such as descriptive statistics and data grouping
- Knowledge of data governance and data privacy best practices
- Understanding of how data is used in decision-making and problem-solving
- Ability to communicate data findings to non-technical stakeholders
- Knowledge of the different data sources and how to access them
- Understanding of data ethics and its importance
- Familiarity with data tools and technologies, such as spreadsheets and data visualization software
- Understanding of data management and data governance and their importance for data literacy
Target Audience
The Data Literacy Fundamentals Certification is designed for a broad audience seeking to enhance their understanding and ability to work with data in a professional context. The course is ideal for:
- Business Professionals: Managers, analysts, and team members who rely on data to drive decisions and improve business outcomes.
- Students and Graduates: Individuals looking to build foundational data skills to prepare for careers in data-driven industries.
- Non-Technical Stakeholders: Professionals in roles such as marketing, sales, finance, or human resources who need to interpret and communicate data insights effectively.
- Entry-Level Data Practitioners: Individuals new to the field of data and analytics who want to develop a strong starting point for further specialization.
- Educators and Trainers: Teachers and corporate trainers aiming to incorporate data literacy concepts into their programs.
- Leaders and Executives: Decision-makers seeking to understand the role of data literacy in driving strategic initiatives and fostering a data-driven culture within their organizations.
This course is tailored for anyone eager to confidently engage with data, whether for personal development, professional advancement, or organizational impact, regardless of their technical background.
Exam Structure
This examination is administered through APMG-International and can be taken either paper-based or online.
- The exam consists of 40 multiple-choice questions
- The duration of the exam is 60minutes
- The pass mark is 65% (26 questions)
Downloads and Resources
Download more information:
Additional reading:
- Article: What is Big Data?



Barbara M –
Great course for a beginner like me, and a good online learning experience! Thnk you!