Published On: 15 December 2022By Categories: Tags: 0.9 min read

Leveraging User Feedback To Drive Automation | Automation Days Asia 2022

By Harish Srigiriraju

User feedback provides very critical data to understand the user sentiment, uncover user needs and drive automation using advanced analytics and artificial intelligence.

User feedback can be obtained through various platforms and triggers that can be customized based on user segments. User feedback can help distinguish between happy and unhappy users that can help drive promote specific features and run campaigns more effectively.

About Speaker

Harish Srigiriraju is a Distinguished Engineer at Verizon. He has expertise in leveraging advanced analytics and artificial intelligence to improve and promote apps.

He has led several cross-functional projects to draw insights on user behavior and develop new features with help of various analytics tools and models. He has prior experience in software programming and graduated from Kellogg School of Management with an MBA.

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