The Service Automation Foundation (SAF) course is an introduction to the Service Automation Framework for the design and delivery of automated services. Service providers who use service automation deliver their services through a self-service portal, platform or application directly to users.
Service Automation – the concept of delivering services through smart technology – is a rapidly growing area of interest for most organizations. Companies such as Spotify, Netflix and Uber (who deliver 100% automated services) have proven that organizations can achieve rapid growth and gain a competitive advantage by relying on Service Automation. The core objective of Service Automation Foundation training is to learn you how to transition analog (or manual) steps of service delivery process into automated steps.
By making this transition, service providers are able to deliver their services instantly, cost-effectively and to a potentially bigger market. Taking the steps towards the delivery of automated services is however not straightforward. Many organizations struggle with the question of where to start or which services to automate. The Service Automation Framework was developed to provide an answer to this question.
This Service Automation training course will give you deep insight into the concept of Service Automation, the concept by which you can automate your service offering. If you adequately apply Service Automation in your organization, you will see both employee and customer satisfaction rise and significantly increase the number of people who will ‘like’ your company.

Figure: The Service Automation Framework
The Service Automation Framework® has been created to find a methodical way to discuss Service Automation. It provides a step-by-step approach, including a number of design elements and processes, which every organization can use to systematically enhance its Services. As with any model, it is a simplified version of reality, but it structures the mind and provides uniform terminology when discussing the contents with co-workers and colleagues. Nothing more, nothing less. We encourage you to adapt and apply the model in any way that you see fit and which helps you and your organization.
This course is intended for everyone who has ever experienced that the level of Service in his organization can be increased and is looking for guidance to achieve this goal. Whether you are an entrepreneur, executive, consultant or work in the field of academia, the Service Automation Framework will help you to consistently exceed user expectations.
Kurt Bergmans –
The quality of the materials as well as expertise of trainer.
Jeremy Chia –
Excellent course that was very well explained by Jan.
Riezel Serdan –
Our trainer knew how to turn an otherwise dry subject into something that became progressively interesting, breaking it up with anecdotes relevant to the topic. Great explanations with good practical cases. Really enjoyed this course.
Poo Cheng Leong –
Our trainer was the author of the book, and was able to share many examples of how to apply Service Automation in practical situations. I especially found the blueprinting workshop very useful.