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Robotic Process Automation is just like a tireless personal virtual assistant that allows people to focus on more creative and valuable tasks that can improve job satisfaction and overall performance of the organization.

Gartner has said that global spending on Robotic Process Automation (RPA) software is on pace to reach $2.4 billion in 2022, up from an estimated $680 million in 2018. The research firm Forrester estimates that there will be more than 4 million robots doing office, administrative, and sales work by 2021. RPA’s momentum is continuous and many businesses Asia have started to implementing automation. However, before you start to build your first robots, you need to think about strategic objectives of RPA, and how the business case can build to ensure long term success.

For RPA Projects, processes will differ from company to company, and there is not a single one-size-fits all approach. There are however a number of Automation RPA best practices that will help your organization start in the right direction. An RPA Strategy outlines the overall objectives of the organization and contains the business benefit an organization aims to achieve through automation. It addresses core organization aspect such as the organization setting, planning, roles and responsibilities. Additionally, the RPA Strategy should outline the Business Case for RPA, determining where necessary funding will be secured, and how the benefits of RPA can be quantified.


In this webinar, Jan-Willem Middelburg, Managing Director at Cybiant and author of the Service Automation Framework book, will discuss how organizations can start to formulate an RPA strategy, and what the core components of this strategy will need to be. In the second part of this webinar, we will review the financial aspects of the RPA strategy, and determine how a clear business case for RPA can be built.

This is the introductory webinar for our series of upcoming Automation webinars, thus don’t miss this unique opportunity to learn about automation!


  • Introduction to Robotic Process Automation
  • What is an RPA Strategy?
  • The core components of an RPA Strategy
  • The financial aspect: the RPA Business Case
  • Constructing the RPA Business Case
  • Questions & Answer Session


  • 45 minutes webinar
  • 15 minutes Q&A
  • 27 November 2020

  • 10.00am – 11.00am


Jan-Willem Middelburg, Author of the EBDAJan-Willem Middelburg is the CEO and co-founder of Cybiant. He started Cybiant with the mission to make a more sustainable world for the Next Generation through the use of data and automation. Jan-Willem authored and co-authored numerous books, including Serious Gaming (2013), the Service Automation Framework (2017) and recently the Enterprise Big Data Framework (2018). A pioneer and advocate for professionalisation in Automation and Big Data, he is a frequent keynote speaker and moderator at universities and technology conferences around the world.

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